He’s Just Not That Into (Your Price)
This morning's announcement of the Apple iPad (and the stock market reaction) got me thinking about the whole idea about prices. Prices, like, why don't you just [...]
Luck Favors Prepared Minds
I came across this broadcast PR placement (CBS) recently that references a "viral video" of the rappin flight attendant from Southwest Airlines. Watch and observe the following [...]
Six Ideas to Help Grow Your Business Right Now
1. Clean Up (and Segment) your ACT! E-mail to your existing clients and prospects is the least expensive and most productive on-line marketing activity. For less than [...]
The real meaning of ‘brand integrity’
Yesterday I had one of those 'V-8' moments during a client meeting that reduces something abstract into something incredibly real. My client was hosting a presentation from [...]
PR Disaster or Triumph?
From a recent Wall Street Journal Story: Last month, the Indian government suspended a television advertisement for Axe men's deodorant, made by Mumbai-based Hindustan Unilever Ltd. The [...]
Should You Have an ‘In-House’ PR Agency?
I recently participated in a discussion among senior marketing executives about the “right” way to organize an in-house PR department. In the 1980s, Siemens USA ran a [...]