Digitize Me: How Digital Technology Commoditize Your Products (and what you can do to prevent it).
The following is a letter to the editor of Widesrceen Review, originally published in the September 2007 edition, and reprinted here with permission of the publisher, Mr. [...]
Gasoline at $1 a Gallon: Sales Miracle or Marketing Failure?
We work with a client in the consumer electronics industry. Recently ASP (average selling prices) in a certain category have collapsed...down almost 80% in 18 months. Despite [...]