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Marketing Automation

Turn more leads to sales through your email and web marketing.

Marketing automation uses web technology and email to turn more leads into sales by personalizing the customer's experience with your website.

Marketing Automation

Why Marketing Automation?

50%
of leads not ready to buy immediately
Gartner Group
27%
of leads sent to sales are qualified
MarketingSherpa
63%
outgrowing competitors use automation
Position2
61%
of B2B marketers send all leads to sales
MarketingSherpa

How We Help

We work with you to implement a complete marketing automation process:

  • Segment your existing email lists
  • Implement organic and paid search and social media campaigns to attract more prospects
  • Deploy sophisticated lead tracking technology to accurately measure campaign ROI
  • Develop personalized content for targeted and timely emails
  • Provide your sales team with lead lists that are ranked in order of viability and interest
Lead Nurturing

Why Engage SPS Group?

SPS Group works with you and your team to first segment your existing customer list, then match that to your sales goals. We create a plan of action for cultivating business from existing customers, and attracting new leads that reflect your historically best customers.

Marketing Automation in Action

Some marketing automation systems allow you to apply an objective rating to each lead that changes in real time. A prospective visitor who downloads a white paper would be rated more highly than a prospect that ignores your email.

What You Need

  • Accurate segmentation of your current customer email lists
  • A clean, well-segmented list of prospects who have given you permission to send them emails
  • A well conceived strategy for personalized content and offers to each of your prospects
  • A destination hub for your offers, either a blog or personalized landing pages

How It Works

Marketing automation lets you send highly personalized offers to your audience based on their stated interests or behavior:

  1. 1You send an email invitation to a segment of your email list to download a free white paper.
  2. 2You send a thank you email with a coupon only to the people who downloaded the white paper.
  3. 3You send an alert to your sales people when one of their 'hot prospects' downloads the white paper.

Transform Your Marketing Today

For a free, no-obligation evaluation of how marketing automation can transform your business, contact us today.